Njoy Cabs

Problem

To establish a new brand in the local market. Awareness related to their services had to be created so that people avail of the services.

Solution

Apart from offers or discounts, we were keen to create awareness about the company and their services. A unique launch strategy which was a perfect mix of ATL & BTL activities. A 360 degree launch campagin of cab service followed by campaigns highlighting individual services the brand offerd.

Client: Njoy Cabs

Sector: Service

Njoy cabs is a city-based cab service startup. It offered all round cab service facility including goods service facility upto mini truck category.

Services: Brand Audit, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Social & CSR Films, Launch Campaigns, Content Films, Influencers Marketing, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Pay Per Click Promotions, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, App UI Development, Payment Gateway Integration, Website Performance Management