Panasonic Energy India, established in 1972 and headquartered in Vadodara, is a market-leading manufacturer of dry-cell batteries and lighting products. By pioneering cadmium‑, mercury‑, and lead‑free technologies, it has set a new standard under the “Earth’s Friend” initiative. Offering sustainability without compromise, Panasonic brings trusted innovation to everyday life across India
We crafted print and OOH campaigns that positioned Panasonic Energy India not just as a battery manufacturer but as a brand powered by eco-intent. With clean layouts, bold messaging, and impactful visuals, we elevated product claims into brand conviction. Each ad reinforced Panasonic’s identity as a forward-thinking, responsible energy provider, seamlessly integrating sustainability and innovation into every frame.
Our work helped reposition Panasonic Energy India as a brand built on trust, innovation, and environmental responsibility. With a sharper visual identity and consistent messaging across platforms, we brought focus to the brand’s sustainability-led products and strengthened its recall in a competitive category. The result: a brand presence that feels both future-ready and deeply credible.
Bagger Dagger
Ahmedabad | Jaipur | Mumbai | Vadodara
