Trizone Communications Pvt Ltd Case Study

How do you make a festival go viral without a celebrity? You give it a voice that resonates. You create content that stops your audience mid-scroll. You build a community that keeps coming back. We took Rann Utsav beyond Kutch and into millions of screens by catching up with the trends, crafting emotionally charged stories, and doubling down on video-led content. The result? Facebook reached 22.7M+ organic reach, Instagram gained 10K+ followers, and reels crossed a million views. No tricks, no shortcuts – just pure storytelling, smart timing, and a deep understanding of what makes people engage.

How do you make a festival go viral without a celebrity? You give it a voice that resonates. You create content that stops your audience mid-scroll. You build a community that keeps coming back. We took Rann Utsav beyond Kutch and into millions of screens by catching up with the trends, crafting emotionally charged stories, and doubling down on video-led content. The result? Facebook reached 22.7M+ organic reach, Instagram gained 10K+ followers, and reels crossed a million views. No tricks, no shortcuts – just pure storytelling, smart timing, and a deep understanding of what makes people engage.

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United Way of Baroda is an NGO and its annual fund-raising event, United Way Garba Mahotsav or Uway is a beloved Intellectual Brand Property in Baroda. All Barodians, and Gujaratis in the country and NRGs eagerly wait for this event every year. They are true fans of United Way. This religious celebration of 9 days has been happening for more than 25 years and at the center stage is Shri Atul Purohit (known as King of Garba). Atul Kaka is an artist who has a great fan following on the internet, moreover been his Garba melodies are available on ITunes as well.

As the Rann Utsav is attracting more and more eyeballs of tourists outside Gujarat, the crowd it was attracting was a family crowd and majorly tourists of 40+ age group. Attracting & Increasing the audience of the age group of 25-45 was the major challenge. Another challenge was to communicate that there is something for each type of audience at Rann Utsav.