SRG Housing Finance

About the Brand

SRG Housing Finance is a financial institution that empowers India’s rural and semi-urban population with access to housing finance. From home construction to renovation, SRG has consistently provided people with the financial resources to build their dream homes, contributing to community upliftment and self-reliance.

With growing aspirations and an expanding footprint, SRG needed a brand identity that could speak to the heart of Bharat, yet scale across India with clarity and confidence.

The Trizone Touch

We partnered with SRG Housing Finance to script a new chapter in its growth journey. We reimagined the brand to reflect both its grassroots ethos and national ambitions, simplifying communication, strengthening visual identity, and creating high-recall marketing assets in Hindi and English for urban and rural resonance.

What We Brought to Life

We established SRG as an enabler of dreams. Encapsulating SRG’s brand philosophy into a clear, emotive voice that translated across platforms, our creative team coined the tagline ‘Hum Dil Mein Ghar Banate Hain’ to capture the emotional depth of home ownership, not just as a financial investment, but as a heartfelt milestone. This line became the foundation of the brand SRG.

Collateral and Communication

We built a cohesive library of materials that made complex finance feel simple and accessible. We used vernacular language, emotive visuals, and clear formats to aid understanding and recall.

Social Media and Digital Strategy

Our social media and digital strategy included multi-format content calendars with festival-led posts, vernacular campaigns, and finance explainers. We created animated content and carousels to simplify housing loan concepts for the common man.

Website Redesign

SRG’s website was redesigned with an improved UI/UX to cater to first-time users and mobile-first audiences. The content was crafted for clarity, while the design ensured ease of navigation and faster lead conversion.

Event Branding

For internal events like Aayam, we developed a distinct event identity with event logos, stage designs, banners, invites, and engagement collaterals to foster team motivation, brand pride, and cultural unity within SRG’s workforce.

Corporate Films and Explainer Videos

Our team produced multiple videos, from emotional brand films to simplified explainer animations, that captured SRG’s impact on real lives. Each film balanced storytelling with product education to build trust and drive action.

Impact

SRG’s new brand identity brought cohesion, clarity, and credibility. It has become a recognisable brand in India’s financial inclusion space. With strong emotional storytelling, a simplified digital ecosystem, and localised communication, the brand is now well-positioned to grow beyond its origins, serving not just homes, but hearts across India.