Atlas Metal

About the Brand

With over 25 years of industry excellence, Atlas Metal Industries Pvt. Ltd. is a globally trusted name in electrical component manufacturing. Headquartered in Jamnagar, Gujarat, the company exports to over 30 countries and continues to lead with innovation, reliability, and engineering precision.

Its sub-brands: ATCAB, ATFIT, and SEALTON, cater to evolving global infrastructure and industrial needs. Together, they represent Atlas Metal’s forward-looking commitment to quality, scale, and customisation.

The Trizone Touch

We reimagined the brand presence of Atlas Metal Industries Pvt. Ltd., reinforcing its 25-year legacy with a bold, modern identity built for the future. At the heart of this transformation was a newly designed logo, rooted in the idea of strength, precision, and upward momentum, much like the metalworking process that defines the brand.

Inspired by geometry and the company’s core values, the logo reflects motion, resilience, and connectedness. We complemented it with a detailed logo manual to guide consistent usage across mediums, laying the foundation for a unified and powerful brand voice. Every design element was created to honour Atlas Metal’s legacy while signalling a sharper, future-focused direction.

Branding Collaterals

We designed high-impact vehicle graphics, large-scale signages, banners, flags, and product catalogues that boosted on-ground visibility and reinforced brand recall at trade shows, industrial spaces, and customer touchpoints.

Website Design and Development

We built a dynamic, performance-driven website that functions as both an informative catalogue and a credibility booster for B2B markets. The intuitive navigation and streamlined product pages ensure customers can find the expertise they need quickly.

Social Media and Digital Content

We developed a targeted content strategy for platform-specific campaigns across ATCAB, ATFIT, and SEALTON. Through product-focused storytelling and visually engaging formats, Atlas Metal Industries Pvt. Ltd. was positioned as a sharp, credible, and forward-facing brand in the industrial manufacturing space.

Merchandise and Stationery

We translated the brand into everyday touchpoints, from custom-designed uniforms and branded merchandise to business cards and letterheads. Together, these elements fostered internal pride and reinforced a strong, cohesive identity across all interactions.

Impact

We fulfilled the core objective, building a unified, modern brand identity that reflected the strength of Atlas Metal Industries Pvt. Ltd.’s legacy while shaping the right perception for today’s markets. The refreshed branding resonated with both long-time customers and internal teams, reinforcing trust and pride in the company’s evolution. The result was stronger visibility, renewed credibility, and tangible growth across platforms and business touchpoints.