Veectero E-vehicles

Problem

Veectero E-Vehicles has a strong presence in UP and the northern belt of India. The brand wanted to launch itself with its three models in Passenger Vehicles and one model in the Commercial Vehicle segment. This launch would give way to a national-level presence in the years to come.

Solution

India’s EV space is at a nascent stage. Keeping this in mind, we made sure that all communications for this brand were done in Hindi and sparingly used the English language. We created a new identity for the brand with a fresh and bold look that could directly appeal to our specified target audience. Along with developing a song video that highlighted the key benefits of Veectero E-Rickshaws and celebrating them through a story, we also translated all these ideas into branding collaterals, offline, social and digital media.

Client: Veectero E-Vehicles

Sector: Electric Vehicles

Incepted with the objective of reducing carbon footprints and generating employment, Veectero contributes to building a greener nation, alongside elevating one’s financial position. This eventually leads to environmental protection and empowerment of every common man.

Brand Audit, Brand Refresh / Revamp, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging, and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Launch Campaigns, Content Films, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, Website Performance Management.

BEFORE