Neehee’s is an Indian Vegetarian Street Food Restaurant born in the United States, serving a vibrant slice of India through its vast menu of street food, chaat, Indo-Chinese, South Indian and family-favourite dishes. With its roots in authenticity and a vision for scale, Neehee’s set out to become more than just a food destination; it aimed to become a culture-forward experience brand.
We didn’t just market Neehee’s, we built it into a movement. As their 360° brand partner, we crafted a business strategy that worked across audiences, formats, and platforms. From social storytelling and packaging to franchise collateral, performance marketing, and quirky in-store graphics, our goal was to give the brand a flavour as memorable as its menu.
We blended cultural nostalgia with contemporary expression, designing a brand identity that was flexible, friendly, and full of character. The result? A brand that made even first-timers feel like regulars.
We gave Indo-Chinese a whole new face, quite literally. With the cheeky tagline “Do the Neehee’s Pout”, this campaign served up bold flavours with an even bolder attitude. From playful posters and signboards to a punchy brand video, every asset blended sass with spice.
The content focused on high recall and visual delight, turning the familiar sizzles of noodles and manchurian into a family affair, complete with curated family packs that made sharing irresistible.
From cool cravings to spicy indulgence, this campaign captured the flavours of an Indian summer. Under the umbrella of “Thank God It’s Summer” and “Taste the Indian Summer”, we spotlighted seasonal favourites like ice creams, lassis, and pani puri.
With punchlines like “Once you pop, you just can’t stop” for pani puri, the visuals and messaging brought summer nostalgia and food joy together, keeping Neehee’s top of mind and taste during the hottest months.
When a Mumbai staple hit American streets, we didn’t just serve it, we dropped a beat for it. This campaign celebrated the iconic Vadapav with a full-blown rap anthem, crafted and performed in-house, right from lyrics and music to visuals and animation.
The video fused street-style swagger with foodie nostalgia, making Neehee’s Vadapav not just a snack but a sensation. It was flavour with flow, and every frame oozed desi pride with a global groove.
Indian food is more than just flavour, it’s heritage, geography, and emotion on a plate. With ‘Tour of India’, a sub-campaign under the larger ‘You Need to Try It’ series, we set out to educate American audiences on the origins of beloved Indian street foods.
Each creative told the story of where a dish came from, what made it iconic, and why it deserved a place on their plate. From visual storytelling to regional spotlights, this campaign bridged curiosity and craving, turning unfamiliar names into unforgettable favourites.
We extended the brand’s vibrance into physical spaces through colourful walls, counter art, menu boards, and interactive visual elements that turned footfall into fandom.
We redesigned the website to improve discoverability, simplify the customer journey, and offer a seamless ordering experience across devices.
From festivals to flavour features, every post had a purpose. We used a mix of reels, static creatives, stories, and campaign content to build engagement and drive orders.
We extended the brand beyond taste by designing thoughtful, functional merchandise and print assets that reflected the Neehee’s identity. From aprons and uniforms to branded stationery, takeout containers, paper cups, paper bags, and plastic packaging, every element was crafted to deliver a cohesive, high-recall experience, both in-store and on the go.
Neehee’s became a brand with a voice, a vibe, and a vision. We saw a marked increase in footfall, sales figures, and repeat customer engagement across outlets. Every campaign, from product drops to seasonal offers, delivered measurable results and became instant hits with the audience.
Our work also helped elevate the brand’s digital presence. Neehee’s saw improved visibility on Google, stronger search rankings, and higher engagement across platforms.
Ahmedabad | Jaipur | Mumbai | Vadodara
