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In October ’22, Tridhya was launched in Ahmedabad, India. Since the brand and its outfits were different from the ordinary and were meant to be for the fashion-forward clan, it needed a strong positioning and an engaging launch strategy along with a comprehensive marketing plan to establish the brand in the Indian market.


We provided the brand with a stellar launch strategy and a comprehensive marketing plan. The campaign ‘For A Select Few’ presented the brand as extraordinary. Along with the campaign, we ran paid ads across all the digital platforms with strategic social media promotion.

Client: Tridhya

Sector: Clothing and Retail

Tridhya is a luxury traditional wear brand that provides comfortable and aesthetically pleasing designer Indo Western Kurti styles for women in Ahmedabad. The glamorous Indo Western outfits are timeless and exceptionally graceful.

Services: Brand Audit, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Social & CSR Films, Content Films, Influencers Marketing, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Pay Per Click Promotions, Reporting and Analysis, Dynamic website development, Website UI Design, Website UX Development, App UI Design, Payment Gateway Integration, Website Performance Management



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