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SRG Housing Finance


With a niche sector like housing finance, and a target audience like the rural and urban segment SRG needed a complete brand revamp that would lead it to have easy and quick recognition as it expanded its market segment to various other parts of the country.


Since it was an established national brand, we helped the client, SRG Housing Finance, with an overall brand revamp to help it gain awareness as it expanded its sectors and reach new heights. With the launch of various marketing campaigns along with a strong focus on digital marketing and an increase in the brand’s online and offline presence, we helped set up our target audience to engage with the brand.

Client: SRG Housing Finance Limited

Sector: Housing Finance

A listed housing finance company, SRG Housing Finance works in the rural and semi-urban segments since 1999. It provides various kinds of housing loans for construction, additions, alterations, repair & renovation purposes, and aims to empower the rural population and advance towards fulfilling a million dreams to create a self-reliant nation.

Services: Brand Audit, Brand Refresh / Revamp, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging, and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Social & CSR Films, Launch Campaigns, Content Films, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, Website Performance Management

SRG Identity Card



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