Brand positioning in Digital-First India
In the era of digitalisation, India has witnessed tremendous growth in technology adoption. The Indian government’s ‘Digital India’ initiative has paved the way for digital transformation and opened the doors for businesses to reach a larger audience. In such a scenario,
Building a Brand in India / Bharat. A game-changer approach for businesses and marketers.
In this blog, we'll explore the Indian market and discuss critical strategies for building a successful brand in India.
You happy, They Happy, We all happy – the advantages of hiring an ad agency!
As businesses strive hard to put the pandemic memories behind them, a new challenge now stands before them. How do brands, small enterprises or large corporations, remind their customers of their existence since a lot has changed over the last
Building great “Brand Property”
Which image comes in your mind when we talk about the word 'Brand'? In today’s competitive world customers have infinite choices and different businesses find different methods to connect with their customers, emotionally in order to sell their products. In the
Future of Advertising and the Careers that await you!
First things first – What is advertising? In reality, the evolution of consumer behaviour dynamics presents a very challenging landscape, where in deploying an engaging and compelling advertisement is not easy as it seems. From my experience I have learnt advertising is
How to create effective advertising?
Effective? For some, it only means more sales and for some it’s a bonding and relationships with the customers or buyers. It has become more important to come up with the right advertising campaigns in today’s time, especially when the