Mastering the Market Funnel: A Complete Guide to Communication Needs at Every Customer Journey Stage
Designing a great brand identity is crucial for any business looking to stand out in a crowded market and connect with customers meaningfully. This blog will discuss tips for designing a great brand identity and examples of memorable Indian brands.
How India’s Top Brands Captivate Customers Through Compelling Brand Identity Design
Designing a great brand identity is crucial for any business looking to stand out in a crowded market and connect with customers meaningfully. This blog will discuss tips for designing a great brand identity and examples of memorable Indian brands.
Brand positioning in Digital-First India
In the era of digitalisation, India has witnessed tremendous growth in technology adoption. The Indian government’s ‘Digital India’ initiative has paved the way for digital transformation and opened the doors for businesses to reach a larger audience. In such a scenario,
Building a Brand in India / Bharat. A game-changer approach for businesses and marketers.
Branding has become an essential aspect of business today, and India is no exception. The country is home to some of the world's largest and most successful brands, and companies of all sizes are investing here to build their brand
Importance of Search Engine Optimization – One Keyword At a Time!
Humans are explorers inherently. No matter where we go, from tallest mountain ranges, to endless ice-clad landscapes and even the deepest depths of the oceans, we have always returned with something interesting. So how difficult is it for a species, who
You happy, They Happy, We all happy – the advantages of hiring an ad agency!
As businesses strive hard to put the pandemic memories behind them, a new challenge now stands before them. How do brands, small enterprises or large corporations, remind their customers of their existence since a lot has changed over the last
Building great “Brand Property”
Which image comes in your mind when we talk about the word 'Brand'? In today’s competitive world customers have infinite choices and different businesses find different methods to connect with their customers, emotionally in order to sell their products. In the
Future of Advertising and the Careers that await you!
First things first – What is advertising? In reality, the evolution of consumer behaviour dynamics presents a very challenging landscape, where in deploying an engaging and compelling advertisement is not easy as it seems. From my experience I have learnt advertising is
How to create effective advertising?
Effective? For some, it only means more sales and for some it’s a bonding and relationships with the customers or buyers. It has become more important to come up with the right advertising campaigns in today’s time, especially when the
Playing The Ball Game Called – TOURISM
In the last decade, we have been hearing one term very consistently, that is 'Tourism'. We always have an urge to travel and are always in search of gaining experience through it. In the current economy, at both domestic and international