You happy, They Happy, We all happy – the advantages of hiring an ad agency!
As businesses strive hard to put the pandemic memories behind them, a new challenge now stands before them. How do brands, small enterprises or large corporations, remind their customers of their existence since a lot has changed over the last two years – from how people shop to even what they shop. The lockdowns, social distancing and even WFHs have brought about a complete behavioural shift that has increased the gap between the consumers and brands quite suddenly. And it will take a new-age strategy to overcome this.
Trust now becomes the most valuable commodity in a post-pandemic era. And as industries grapple with the “new world”, every brand manager’s top priority now becomes regaining that lost trust from their customers.
In a time like this, whom do brands turn to? What should they do to become the “go-to” name again? Just the way a financial expert is brought into the room after a commercial catastrophe, the only authority on changing consumer behavior patterns and the shifting trends of trust is an experienced advertising agency.
It’s not Commerce. It’s Science.
While the foremost understanding of any consumer-company relationship is that it is trade, an ad agency knows this is science. We don’t make people buy products by telling them to buy it. No one wants an authority telling them what they should do to achieve something. Instead, we talk to the audiences in a way that convinces them to choose, or at least consider, a product that is easily available.
An experienced ad agency knows this tonality quite well, assisting people in picking products their brands/clients sell.
A little less than magic. So much more than advertising.
When clients hire an advertising agency, they usually expect them to do the regular – build awareness, boost recall and sell more, to name a few. But what agencies actually do is so much more than this. Right from breaking down the latest trends, to consumer profiling, from watching the customer’s mindshift to adapting to the latest tools, creating an image of the brand/product such that it stays with the consumers even when they are not looking at the ad. It’s just a little short of magic, but so much more than just the traditional understanding of what advertising is.
What the client is actually paying the branding agency for, is their in-depth market knowledge, branding dos and don’ts, utilize the agency’s convincing power, their experience in the industry, the data they own to just name a few of the aspects.
Time for some fun.
But knowledge can be acquired, information can be transferred, and ideas can be shared. The real intangible asset of any agency today, in simple words, is the familiarity of their land. When an agency knows the local sentiments, it automatically gains the insight of what will work and what won’t from an advertising perspective. And this knowledge is something that can come to a creative advertising agency, only with time.
Trizone India prides itself on being a pioneering creative agency that has turned countless unknown names into household brands. Our greatest asset, something no one can replicate or take away from us, is the fact that we have spent the longest time with our ears to the ground, listening to everything – from minor changes to major revolutions, compared to any other advertising agency in Ahmedabad or even Gujarat.
We have proudly stood the test of time, and this has truly rewarded us in many ways, unlike any other ad agency in Ahmedabad.
While all other ad agencies in Vadodara today speak about technology, we talk to people.
This is Trizone. Where we write your story and create history.
Get in touch today to begin yours.
Image Source: Internet
