Othello

Problem

The challenge was to convince people to buy an apartment by communicating its benefits and advanced features over a bunglow. The hidden challenge was not changing a perception but identifying the right perception base.

Solution

Created a brand keeping in mind the fact that a buyer who is used to living in a metro like Mumbai would love to shift in an apartment that offered the same lifestyle. A niche market was targeted to serve optimum attention.

Client: Othello

Sector: Real Estate

Othello Group, a well-established name in the world of real estate builds innovative, eco-friendly living spaces. Their project, Nautilus was one of the most cutting-edge apartments with modern amenities that included clubbing, cafeteria, gym, swimming pool, amphitheatre, Wi-Fi and much more. The luxurious apartments came with only one catch, a customer could buy a bungalow/tenement at a similar price point in the city of Vadodara.

Services: Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Launch Campaigns.