Dr. Vaidya’s Lab

Problem

Despite its well-established reputation and a history spanning 44 years, Dr. Vaidya's Laboratory faced multiple challenges. While the laboratory had a strong presence in the Thane area in Mumbai, it had limited reach and low footfall in the centres located in areas such as Borivali and Dombivali. The laboratory had also not fully adopted digital optimisation, lacking a strong online presence. Furthermore, there were inefficiencies in customer relationship management that needed refreshing. Even partnerships with government entities yielded minimal footfall, calling for a significant revamp to broaden its reach. Amid rapid changes in healthcare and digital technology, the laboratory needed to modernise and expand its digital outreach.

Solution

Our team performed a detailed evaluation of the lab's brand and digital outreach. We streamlined customer relationship management and enhanced underperforming centres, including those associated with government partnerships. These initiatives led to a unified and more accessible digital platform, effectively broadening the laboratory's footprint and elevating customer engagement. As a result, Dr. Vaidya's Laboratory has not only modernised its brand but also achieved a significant boost in client satisfaction and footfall.