The One Where We Ranked Higher on ‘Google Search Engine’

About the Brand

M M Chokshi Eye Hospital is an eye hospital based in Vadodara, Gujarat. As a local healthcare brand, its digital visibility played an important role in helping patients discover the hospital when searching for eye care services in the city.

Big Brand Challenge

The challenge was to improve the website’s ranking on Google Search for highly competitive local keywords such as “eye hospital in Vadodara,” “eye specialist in Vadodara,” “lasik surgery in Vadodara,” “cataract surgery in Vadodara,” and other service-related search terms.

For a healthcare brand, search visibility is not just about traffic. It is about being found at the exact moment when a patient is actively looking for consultation, treatment, or trusted medical guidance.

Along with website ranking, the brand also needed stronger visibility on Google Maps, especially to appear among the top local results for relevant eye care searches in Vadodara.

Pivotal Groundwork (Research)

The Background

SEO for a healthcare brand requires more than adding keywords to a website. It needs a focused understanding of user intent, website experience, local search behaviour, and trust-building content.

For M M Chokshi Eye Hospital, we worked on two major areas: improving website ranking through on-site and off-site optimisation, and strengthening the hospital’s local visibility through Google My Business optimisation.

The Study

We studied how users were interacting with the website and what search terms were bringing them there. Important metrics such as bounce rate, average session duration, website traffic, and user behaviour were continuously monitored.

The website’s structure, content flow, titles, meta descriptions, heading tags, body copy, and keyword placement were reviewed to make the website more search-friendly and user-friendly.

At the same time, we worked on continuous link-building activities to generate quality backlinks and build the website’s authority.

The Trends

One important insight shaped the strategy further. In India, many users do not search only in English. A large section of local users search for health-related information in regional languages too.

For a hospital in Vadodara, Gujarati and Hindi content had strong relevance. This became an important opportunity to reach users who were searching in their preferred language.

The Approach

The approach was to combine standard SEO practices with a more local and behaviour-led strategy.

We worked on improving the website’s content and structure, building quality backlinks, monitoring user behaviour, and optimising the Google My Business listing.

Along with this, we introduced blogs in Gujarati and Hindi to make the website more relevant for regional language searches. This helped the brand connect with a wider local audience and bring more meaningful traffic to the website.

Stellar Strategy

The strategy was built around one core understanding: people searching for healthcare services need quick, clear, and trustworthy information.

We worked on making the website stronger from both a technical and content perspective. On-site optimisation helped improve the website’s relevance for important service-related keywords. Off-site optimisation helped strengthen authority through quality backlinks.

The regional language blog strategy became an important differentiator. By publishing blogs in Gujarati and Hindi, we helped the website reach users beyond English search behaviour.

At the local level, Google My Business was regularly optimised to improve visibility on Maps and help the hospital appear among the top local results.

Groundbreaking Execution

We carried out a focused SEO plan that included website optimisation, content restructuring, keyword integration, meta updates, heading tag improvements, and user experience monitoring.

Regular off-page optimisation was done through link-building activities to improve the website’s credibility and search authority.

Gujarati and Hindi blogs were introduced as a strategic content layer. Once indexed, this regional content started contributing to a visible spike in traffic. The traffic also showed stronger quality through lower bounce rates and better average session duration.

Google My Business optimisation was also carried out consistently. This helped M M Chokshi Eye Hospital appear in the first few results on Google Maps for relevant local searches.

Key Takeaways / Learnings

This case study reinforced that local SEO cannot be treated as a purely technical exercise. It has to be built around how people actually search, what language they use, what information they need, and how easily they can take the next step.

For M M Chokshi Eye Hospital, the regional language content strategy played an important role in expanding reach and improving website traffic quality. Gujarati and Hindi blogs helped the website connect with a more local audience and strengthened the overall SEO performance.

The project also showed the importance of combining Google Search and Google Maps visibility for a local healthcare brand. Ranking on the website mattered, but ranking on Maps was equally important for calls, direction requests, and patient enquiries.

For Trizone, this was a strong learning experience in building a search strategy that was not limited to keywords, but rooted in user behaviour, local relevance, language preference, and continuous optimisation.

Clients Speak

Trizone helped us strengthen our digital visibility with a practical and locally relevant SEO strategy. Their approach went beyond keywords and focused on how people actually search for eye care in Vadodara. From website optimisation to regional language blogs and Google My Business improvements, their work helped M M Chokshi Eye Hospital become more discoverable to patients. – Team M M Chokshi Eye Hospital