How We Made Rann Utsav Unstoppable on Social Media
The Challenge
How do you make a brand shine online without a face? How do you create platform-centric content for Facebook and Instagram that enhances the Rann Utsav experience and boosts organic reach and engagement?
Our Stellar Strategy
To make Rann Utsav the talk of the town (and the digital town), we tapped into every possible opportunity:
✅ Trendspotting because identifying trends, understanding their content treatment, and posting at the right moment is what makes all the difference.
✅ Storytelling for content creation because believe it or not, stories stay with us for a longer time than regular posts.
✅ Understood public sentiment because if you don’t read the room, how will you create ‘The Vibe’?!
✅ Strengthened engagement with existing followers because a thriving community is the fuel for organic reach.
Our Secret Sauce (Approach)
People + Emotion + Strong Hooks
The holy trinity of viral-worthy content which drives emotional connection and resonance.
Video-led Strategy
When made right, high-quality and high-engagement videos are worth a million views.
Campaign Integration
And how could we not have leveraged our ongoing #RannKeRang campaign? We infused it into every post, every reel, and every conversation, making it an experience that was impossible to ignore!
The Impact
Facebook Went Boom
- 22.7M+ organic reach
- Multiple reels crossing 500K+ and 100K+ views
Instagram Got a Glow-up
- 10K+ new followers in just 3 months
- #RannKeRang gained 3K+ extra reach
- 4 reels went viral in just 3 months
How We Turned WhatsApp into a Lead-Closing & Upselling Powerhouse
The Challenge
Too many questions. Too many calls. Our tele-callers were caught up handling repetitive inquiries, leaving them with less time to focus on closing high-potential leads. We needed a system that didn’t just manage queries but actively converted them.
Our Game-changing Strategy
We weren’t here to tweak a few things, we were here to revolutionise the process. And that meant:
✅ Smart Automation, Smarter Lead Handling: Because efficiency is everything, we built a system that smartly filtered enquiries – handling the basic ones automatically and directing high-potential leads to our agents for faster closures.
✅ WhatsApp as the Sales Closer: Why make customers wait when they can get instant answers? A powerful AI-driven chatbot took over, guiding users, resolving doubts, and even closing deals on its own.
✅ Frictionless Booking: We developed a seamless mechanism that provided users with everything they needed including instant answers, personalised assistance, and a direct booking option all within a single platform, WhatsApp.
✅ Upselling, but Make It Genius: We leveraged WhatsApp as a powerful upselling tool, targeting customers who had already booked. No random offers, just well-timed, personalised campaigns based on their preferences, delivered on their most preferred platform.
Our Secret Sauce (Approach)
- The Friendship between AI and Human Intelligence: Allowing the chatbot to handle routine enquiries while agents focused on what truly mattered: closing high-value deals.
- Data-driven Personalisation: Generic messages should not be overlooked. All we did was a well-timed, tailored offer that captures attention and drives real engagement.
- Tailored Interaction for each Audience: We went beyond automation, redesigning the communication flow to seamlessly cater to both travel agents and general customers.
The Impact
- WhatsApp became a Sales Closer: Leads started closing independently without agent intervention, reducing the load on tele-callers.
- Increased Efficiency: Tele-callers could now focus on high-potential leads, improving overall conversion rates.
- 60% Surge in Upselling Revenue: Targeted campaigns for already booked customers on WhatsApp led to a significant boost in additional sales.
No faces, nothing, just powerful storytelling, laser-sharp strategy, and a deep understanding of what the audience loves! That was our secret sauce to make Rann Utsav unstoppable on Social Media.
