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Wanted to create a National level brand for safety and security across different age groups.


Beginning from christening their brand’s name, and changing it to RaptorX (previously called DD Innovations), we positioned the brand as a smart AI-based solution that’s edgy and stays on the toes, is sharp, intelligent and brilliant.

Raptor stands for the category of ‘birds of prey’ like eagles, hawks and owls who are believed to be extremely intelligent and smart. The X stands for Xtra - Xtra smart, Xtra sharp and Xtra intelligent. We in later stages translated this idea into all the collaterals, indoor branding and social and digital media.

Client: RaptorX

Sector: Home Security

RaptorX is a world of security technology that understands the nuances of safety and security needs and offer customised solutions that empower you to be everywhere, all at once. The security system consists of sensors and GPS devices that are connected to the central gateway that monitors every moment carefully and triggers all concerned in case of any suspicious activity.

Services: Brand Christening, Brand Audit, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging, and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Content Films, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, Website Performance Management




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