Client: Rann Utsav-The Tent City
Sector: Tourism
Rann Utsav-The Tent City
Problem
On the barren lands of white desert of Kutch; we had to develop a market to attract tourism to remote locations of dessert. The venue chosen, required more than just marketing services.Solution
By converting it into a Global brand, we helped the client, Gujarat Tourism to reach new heights by each year with increasing national and international foot fall. Designed a total brand revamp and stragized a fool proof coception. Strengthened the offline and online presence. Developed and presented the aspect of selling the experience of the luxury stay, food, Kuttchi cultural show.Rann Utsav is one of the most eagerly-awaited tourism events of India, which celebrates the marvels of nature at the White Desert and the rich cultural and artistic heritage of Kutch. The concept of Rann Utsav was envisioned by Hon’ble Prime Minister Shri Narendra Modi, the then Chief Minister of Gujarat. What began as a three-day festival progressively evolved into a 100-day celebration at Dhordo, a village near Rann of Kutch where a whole new tent city is created, replete with temporary infrastructure and designed with unique experiences for the guests, built and rebuilt every year.
Services: Brand Audit, Brand Refresh / Revamp, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging, and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Social & CSR Films, Launch Campaigns, Content Films, Influencers Marketing, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Pay Per Click Promotions, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, App UI Development, Payment Gateway Integration, Website Performance Management, Venue Design and Art Direction
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