Client: Wonderful Pistachios and Almonds
Packaging is an important part of marketing. Even the most rational buyer can be convinced to buy something–just the way a product looks and feels can influence behaviour at a subconscious level. Consumers are always weighing their options during the buying journey–this, that, that or this–and as sellers we need them to choose quickly. We need them to choose our brand quickly. But to make that happen, we need to be helpers first: Our packaging should help buyers identify what our product is. When it comes to the feel of the packaging, it should be durable, compact, and easy to use.
Services : Packaging, POS creatives