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Panasonic

Problem

The brand needed a strategy for a new product launch. It had to be merged to a social initiative towards environment.

Solution

Strategized effectively, the national launch of India’s first ever eco-friendly battery. Produced a TVC and several deliverables to gain maximum reach.

Client: Panasonic

Sector: Manufacturing

Panasonic Energy India Co. Ltd., established in the year 1972 is one of India’s largest manufacturers & suppliers of dry cell batteries and lighting products. Headquartered in Vadodara (Gujarat), the Company is a part of global Panasonic Corporation, world’s leading manufacturer of audio-visual equipments, home appliances, electronic components, automotive electronics and environmental systems.

Services: Branding & Naming New Product, Statioenry, Brand Ambassador campaigns, Ad Campaigns, Marketing Communications, Content Development, Packaging, POS Merchandising, Product Film, Documentary Films, Corporate film

Client

Bagger Dagger

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