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Niraan – The Tent City, Varanasi

What did we do?

By launching Niraan - The Tent City, Varanasi as a luxurious property at a unique location in Varanasi with breathtaking views, and modern amenities, we helped the client with various marketing campaigns (online and offline). The destination was curated in a unique manner with exclusive touchpoints that perfectly were a representation of its brand tone, and catered to its online and offline presence. We helped develop the concept of being the most scenic tent city in Varanasi and set up our target audience to indulge in the same.

Client: Niraan – The Tent City, Varanasi

Sector: Tourism

Built on a riverbed by the holy river Ganga, Niraan – The Tent City, Varanasi is an uber-luxurious glamping resort situated by the ghaats. Brimming with natural beauty, it is the only property in the city that offers majestic views of the blissful ghaats from every tent in the tent city making it the perfect destination for a luxurious and unique stay.

Brand Audit, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging, and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Social & CSR Films, Launch Campaigns, Content Films, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, Website Performance Management