Statue of Unity Tent City-1 is a premium hospitality offering located near the world’s tallest statue in Kevadia, Gujarat. Designed to offer comfort, convenience, and scenic beauty, it provides travellers with a luxurious stay amidst nature. With spacious tents, curated experiences, and seamless access to nearby attractions, Tent City-1 has become a preferred choice for visitors seeking a memorable and well-appointed escape near the Statue of Unity.
We helped position Statue of Unity Tent City-1 as a premium destination stay through a cohesive brand and communication strategy. From visual identity and campaign design to social media, partner collaterals, and promotional films, every touchpoint was crafted to reflect the scale, serenity, and significance of the experience, making it the preferred choice for travellers visiting Kevadia.
We crafted a series of insight-driven campaigns that positioned Statue of Unity Tent City-1 as a stay worth travelling for. “Yeh vacation hai special!” connected family leisure with the national pride of visiting the Statue of Unity. “Enjoy the Monsoon Medley” invited guests to experience seasonal charm in scenic comfort, while “How about a getaway to absolute serenity and luxury” spoke directly to premium travellers seeking a peaceful escape.
We positioned Tent City-1 as a standout venue for destination weddings and corporate events, using hoardings, print, and regional media to highlight its scale, setting, and seamless hospitality – expanding its appeal beyond leisure travel.
We built Tent City – 1’s social media platforms from the ground up, creating a balanced mix of informative, seasonal, and experience-led content. With a strong visual identity and engaging narratives, we established a consistent digital voice that drove follower growth, improved engagement, and strengthened the brand’s recall across platforms.
The campaigns led to increased occupancy during key travel windows, improved digital engagement, and stronger brand visibility across platforms. By blending emotion, aspiration, and relevance, we helped Statue of Unity Tent City – 1 become a first-choice destination for travellers visiting Kevadia.
Bagger Dagger
Ahmedabad | Jaipur | Mumbai | Vadodara
