Evoke Dholavira is a soulful retreat situated in the heart of an ancient civilisation. Nestled near the UNESCO World Heritage site of Dholavira, this experiential luxury stay by Evoke Experiences offers a rare blend of heritage, serenity, and curated indulgence.
Designed for seekers of quietude, culture, and connection, Evoke Dholavira redefines luxury for conscious travellers, where silence becomes immersive, history becomes personal, and every stay is layered with story.
As the brand’s creative and digital partner, Trizone was entrusted with crafting the entire identity and experience ecosystem of Evoke Dholavira, from positioning to promotion. The brief was simple yet profound: make a destination that is geographically remote feel emotionally intimate and visually aspirational.
We built an identity system that reflects the mystique of Dholavira, the comfort of high-end hospitality, and the evolving appetite for offbeat luxury.
Most travellers experience only the popular edge of Kutch. With this bold, relatable, and insight-driven campaign, we invited them to complete the journey, to discover the raw, untamed beauty of the lesser-known Kutch, Dholavira, an ancient marvel revealing the secrets of Indus Valley Civilization.
The campaign spanned print, digital, and partner channels, positioning Evoke Dholavira not just as a resort, but as the key to seeing the full Kutch.
Inspired by archaeological aesthetics and minimalist design, we shaped a visual and verbal identity that evokes stillness, openness, and quiet luxury. From the logo and colour palette to typography, every element was designed to honour the landscape’s legacy while signalling refined hospitality. This identity was reflected across every touchpoint.
Our team directed photo shoots to capture the raw elegance of the region, the thoughtful design of the rooms, and the immersive guest experiences. Every visual was framed to reflect warmth, vastness, and emotional stillness.
We launched the brand on digital platforms with experience-led storytelling, highlighting nature, locally available spectacular experiences, and wellness offerings. The content was designed to attract both leisure travellers and event-seekers looking for destination weddings, retreats, or curated celebrations.
We crafted a website that felt immersive, aspirational, and informative all at once. The content walks a fine line between editorial and experience, showcasing the luxury stay, curated itineraries, and heritage inspiration through evocative visuals and refined copy.
Evoke Dholavira stands today as a landmark in experience-led travel in India. With the campaign ‘Iss Baar Adhoora Nahi, Poora Kutch Dekhein’, we not only launched a brand, but we also helped turn a faraway desert into a desirable destination. We encouraged travellers to explore the second half of Kutch’s story, bringing depth to the journey and awareness to a land often overlooked.
Ahmedabad | Jaipur | Mumbai | Vadodara
