Chetak

Problem

A 300-year old unique horse festival which had less popularity. It needed to promote the festival to gain higher reach.

Solution

Developed a new brand identity, keeping in focus its 300 year old legacy. Introduced the festival as an experience by emphasizing on its major attractions like the river side tent city, adventure sports, water sports & other equestrian sports activities which created a unique impact.

Client: Chetak

Sector: Tourism

Chetak Festival is one of the oldest horse festivals in the country. National and International tourists, breeders and traders are the part of this esteemed and very famous festival. It is organised by the Maharashtra Tourism Development Corporation (MTDC) in association with the Sarangkheda Committee. The festival hosts more than thousands of horses and people from all over the nation to witness this equestrian spectacle.

Services: Brand Audit, Brand identity, Brand Story, Brand Governance, Brand Strategy, Brand and Logo Manual, Brand Architecture, Brand Experience, Brand Messaging and Tonality, Brand Social Media Guidelines, Market Research, Competitor Research and Analysis, Market Entry Strategy, Sales & Marketing Strategy, Product / Service Launch Strategy, Ad Campaigns, Sales & Marketing Campaigns, Social Media Campaigns, Social & CSR Films, Launch Campaigns, Content Films, Influencers Marketing, Paid Campaigns, Social PR, Network Management, SEO & SEM, Link Building, Ranking Management, Paid Promotions, Blogs and Content Marketing, Online Reputation Management, Pay Per Click Promotions, Reporting and Analysis, Dynamic eCommerce website development, Website UI Design, Website UX Development, App UI Development, Payment Gateway Integration, Website Performance Management, Venue Design and Art Direction